Can you tell which one of these pictures is the Samsung TV?

By Monica Boyd

Samsung’s ‘The Frame’ is a TV that looks like an artwork hanging on your wall

IF you’re not down with having a TV as the centrepiece of your room but still want to binge-watch Netflix on a big screen, there is now a stylish answer.

Enter “The Frame” — a TV created by Samsung and famed product designer Yves Béhar.

As the name might suggest, the product has been designed to look exactly like a framed picture hanging on your wall to blend seamlessly with other art works in your home.

Unlike conventional TVs that fade to black when switched off, The Frame offers users the ability to turn the unit into a fully customisable piece of art.

Users can choose from 100 custom-designed digital art pieces involving architecture, landscapes, wildlife and a variety of other options.

Yves Béhar said The Frame redefines the notion of the TV at home.

“The Frame uses modern technology to bring art into our homes; for many, this will be their first true art collection,” he told Architectural Digest.

The Frame has 100 different artworks people can choose from.

“Art education is rapidly diminishing and people aren’t being as exposed to art as they used to be. I wanted The Frame to be accessible and easy to use.

“I also wanted it to be customizable, so people can choose materials and finishes to fit their home style. By bringing more art into our lives, I believe that everyone can build more personal connections with it.”

In order to make the TV indistinguishable from a work of art, Samsung has used the same Invisible Connection and No Gap Wall-mount used with its 2017 QLED range.

While impressive, the television could burn out quicker than conventional units due to the fact it would always be running and it would like add extra to your power bill too.

By Matthew Dunn as seen on

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